As another Olympic season closes, much is being made of the uniforms worn by Women's Beach Volleyball teams.The official explanation is that the uniforms are designed to keep the sand out. (One does not want chafing in one's yin and yang.) This does not, however, explain why the men's teams continue to wear shorts-to-the-knee and tank tops.
Some of the more cynical among us suggest that the bikini's are simply to increase viewership, and thus brand recognition for the corporate sponsors. ("If you've bought a Coke in the last eighty years...") There may be some merit to this argument. A google search using the words "corporate sponsorship olympics" returned figures as high as $4 billion invested by companies hoping to be noticed by viewers.
A girl has to wonder if those sponsors had any influence on designing those uniforms. And if they did, that's just fine by this K9. The world tuned in and cheered for their teams and learned some things about each other.
Perhaps that was a $4 billion well spent.
Ever~~
Basia
1 comment:
What uniforms?
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